One of the worst attempts at content control was made when YouTube removed Rick Astley’s “Never Gonna Give You Up” for copyright infringement.
It is unclear when exactly they had removed the video, but the Neowin blog discovered it in the wee hours of this morning (Wednesday, 2/24).
The hilarious 80’s music video became popular again when video pranksters started using it in the middle of other videos that people actually want to watch.
The video had gotten over 30 MILLION hits and according to cnet news, one of the co-authors of the song was complaining about how he hadn’t made a cent off of the video’s renewed popularity.
All in all I think it’s just a terribly futile attempt at content control and I’m fairly confident that the jerks just set us all up for a new wave of Rick Roll videos. I mean, real Rick Rollers know the game and they’re gonna play it. Don’t tell me you’re too blind to see.